Phone Calls Becoming More Important than Clicks in PPC Marketing

In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to Google, they state “With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. In fact, 70% of mobile searchers call a business directly from search results.”   How to Maximize Call-Only Campaigns? Well, the first thing to optimize is the CTA (Call-to-action) for this, as we already know consumers will make a phone call and not click. So, in order to do this effectively, these ...