Saturday 28 February 2015
Advice from Warren Buffett that could make you rich
The Berkshire Hathaway annual letter is out, and Warren Buffett again finds new ways to preach what he's been saying for 50 years.
Warren Buffett knows who next Berkshire CEO is
Warren Buffett, the billionaire CEO of Berkshire Hathaway, expects even better times ahead for his company.
Friday 27 February 2015
How Customer Expectations Can Affect Your Conversion Rate
Richard Lee McNair was a convicted murderer. He’d just broken out of federal prison and was on the run. Police were everywhere, and he needed to get out of sight fast. He ran for a few hours, until he was stopped by Officer Carl Bordelon. For most prisoners, this is where the story would end, […]
You got hacked. Cybersecurity stocks soar
Companies keep getting hacked. And that's music to the ears of the executives and investors in cybersecurity companies.
The woman who broke into the BBQ 'boys club'
American BBQ is a booming business, but you don't find many women behind the pit. Enter Melissa Cookston.
Thursday 26 February 2015
Google learns how to beat you at Atari video games
How smart is Google? It has figured out how to beat Atari.
Wednesday 25 February 2015
Six Advantages of Hyperbolic Discounting…And What The Heck Is It Anyway?
I was tossing around concepts for an article, when I decided to settle on the issue of hyperbolic discounting. True to my collaborative self, I shared the title with an industry professional, and here’s what he emailed back: WTF is HyerpWTF&$*R.. Love it. So, these are the reasons I chose the subject of hyperbolic discounting: […]
Tuesday 24 February 2015
Do You Really Need More Facebook Likes? The Data Driven Answer
More Facebook likes! This is the driving passion of some social media marketers. They desire it. They dream about it. They crave it. They somehow think that more Facebook likes is the panacea for all of the world’s ills. But is it that important? Apart from my obvious hyperbole, are more Facebook likes truly going […]
Phone Calls Becoming More Important than Clicks in PPC Marketing
In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to Google, they state “With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. In fact, 70% of mobile searchers call a business directly from search results.”
How to Maximize Call-Only Campaigns?
Well, the first thing to optimize is the CTA (Call-to-action) for this, as we already know consumers will make a phone call and not click. So, in order to do this effectively, these ...
Monday 23 February 2015
Regulator: United doesn't need to accept mistake fares
The U.S. Department of Transportation will not take action against United for voiding thousands of ultra-low tickets it sold earlier this month, the agency said Monday.
Are Display Networks Full of Conversions, or Just Full of It?
There are hundreds of ad networks that promise to run your ads with the best chance of conversion, the hottest technology, and the most efficient algorithm. So, digital marketing managers, who hear ad network reps beating the drum in one ear and upper management expecting measurable results in the other, are plagued with one key […]
5 Tips to Make Sure You Are Validating Early and Often
Whether you are a couple of coders in a garage or a small team in a large enterprise, validating your assumptions early and often can reduce the likelihood of failure, or at least get you to a pivot point sooner. The more chances you take, the more likely you are to hit a homerun. And, […]
'Minimum wage hike killed my bookstore'
Alan Beatts says San Francisco's minimum wage hike killed his small bookstore.
Obama pushes protections for retirement accounts
The White House says it wants greater protections for retirement investing.
Sunday 22 February 2015
Workers at nation's largest oil refinery join growing strike
Workers at the nation's largest oil refinery have joined a strike that now includes more than 6,500 workers.
America Inc. warns of turbulence ahead
After an avalanche of earnings results in recent weeks, one thing is clear: Corporate America is worried about 2015.
Saturday 21 February 2015
How to Get Your First $1 Million in Sales
Tyler Bosmeny is the co-founder and CEO of Clever, which is a fast growing company in the education space. He recently gave a talk at Sam Altman’s How to Start a Startup class at Stanford University describing how startups can get their first $1 million in sales. In the talk, he outlined the four steps […]
Friday 20 February 2015
Popup Showdown: 7 of the Best Popup Scripts and Plugins for Every Project
Back in the early days of the web, it was a scramble to find which business model would fly. Gone were the days of awkward sock puppets in Super Bowl ads or dancing hamsters taking center stage. The freshness and newness of the Internet was both exciting and worrisome. In those early days, Tripod.com was […]
Mother Jones calls for Fox apology over Bill O'Reilly 'kill zone' comment
The editors of Mother Jones magazine -- which published a probing report about Bill O'Reilly's war stories on Thursday -- are calling on O'Reilly's employer, Fox News, to have him apologize for a "violent" comment directed at one of the reporters.
Ronan Farrow show canceled by MSNBC
MSNBC is pulling the plug on two of its daytime shows, Ronan Farrow Daily and The Reid Report.
Thursday 19 February 2015
Why SEO Is Actually All About Content Marketing
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? In a previous post, I explained why SEO and content marketing are like PB&J. […]
New fonts, new features for The New York Times Magazine
This weekend's thoroughly redesigned edition of The New York Times Magazine will have "more pages of advertising than in any issue since October 2007," editor in chief Jake Silverstein says.
Walmart ups pay above minimum wage
Walmart will pay current employees at least $10 an hour within the next year, the company announced Thursday.
Greece asks Europe for a loan extension
Greece has asked its group of European creditors to give it a six-month loan extension, according to a tweet by the head of the Eurogroup, Jeroen Dijsselbloem.
Wednesday 18 February 2015
Survey Questions That Work: How to Unlock Your Customers’ Deepest Desires
How well do you know your customers and their needs? And, how well do you meet those needs? Do you just create a product and send it out? Or, do you take the trouble to analyze who your customers are, what they need, and how to best meet their needs? If you’re cool with just […]
Personal trainers aren't just for the rich
A personal trainer may seem like a luxury only the wealthy can afford.
Tuesday 17 February 2015
California's oranges are rotting on the docks
California's famous navel oranges and Washington's apples are rotting in the hot L.A. sun.
Cheap oil killed this CEO's $14 million job
Like thousands of other people in the energy industry, cheap oil prices have killed Steven Newman's job.
Why Growth Hacking is a Team Sport
Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results with their teams. The findings of a recent study on GrowthHackers.com point to the […]
Timing is Everything in PPC and Social Media Marketing
There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, I will talk about the benefits of leveraging this strategy and the storytelling effect on future events.
Back in 2005, when I was managing the PPC Strategy for an Automotive Catalog Company, I relied on Google and Yahoo to compliment a TV Show on the SpikeTV Network which was promoting the products from the Catalog. I actually won the 2008 Semmy Award for this article entitled “Optimizing Paid Search & Landing Pages for TV, Radio and ...
Monday 16 February 2015
Some viewers think Brian Williams deserves a shot at redemption
Many viewers believe Brian Williams deserves a second chance on the "NBC Nightly News" -- but a significant portion don't think he'll be able to regain his credibility.
Wanted at police departments: Guns that don't kill
The Police Force Triple Defender is an outlandish new weapon that's designed specifically not to kill you.
Twitter CEO injured while skiing
Twitter's CEO took to Twitter overnight to announce to the world that he had injured himself while skiing.
Saturday 14 February 2015
Would You Like To Create Video Content for KISSmetrics?
If you love our blog and would like to join our team as a videographer (video editor), then we would love to have a chat with you. Here are some details about the position: It’s a full-time, salaried position. Working remotely is an option. We’re looking for someone that is technically inclined. Knowing your way […]
Friday 13 February 2015
Tim Cook: Privacy is a matter of 'life and death'
Tim Cook took the stage at the White House cybersecurity summit Friday, and defended Apple's right to protect its customers' privacy.
Three Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing
What happens when you take two of the top online platforms in the industry and allow them to play together nicely? On our right, we have Salesforce. Salesforce proudly positions itself as the number one customer relationship management platform and does a stellar job of following the path a lead takes in becoming a customer […]
Apple adds crucial security update for iMessage and FaceTime
Apple has finally expanded an extra security feature to guard iMessages and FaceTime video chats.
Thursday 12 February 2015
How Adding Steps to Your PPC Landing Pages Can Improve Conversion Rates
If you’re anything like me, you know how important it is to improve your PPC conversion rates. You may already be a rock star in AdWords and a wizard on landing pages, but what happens when you run out of new testing ideas? Bids – Check! Negative keywords – Check! Landing page headline – Check! […]
Paris council to mayor: Go ahead and sue Fox
Fox News better brief its lawyers: Paris is making good on a threat to sue the channel over its coverage of supposed "no-go zones" for non-Muslims.
What really scared Sony Pictures' Amy Pascal: The hacked emails
The ex co-chair of Sony Pictures knew the fallout from last year's hacking would be bad.
Ukraine gets new $17.5 billion IMF bailout
War-torn Ukraine has secured a new $17.5 billion bailout package from the International Monetary Fund, a deal that should help stabilize the country's reeling economy.
Wednesday 11 February 2015
Banks awarding 'lottery prizes' for savings accounts
Americans are horrible at saving money, but we love the thrill of playing the lottery.
6 Email Personalization Techniques That Go Beyond a Name
We are living in the era of personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a […]
Saudi Arabia 'engineered' oil crisis: Dallas Fed chief
Saudi Arabia is largely responsible for the dramatic fall in oil and gas prices in recent months, a U.S. government official said.
Venezuela is causing havoc on U.S. companies
Venezuela might be small, but it's having a mighty impact on American businesses. Pepsi is its latest victim.
Greece and Europe miles apart as crisis talks start
Five years ago to the day, European leaders met to talk about a Greek debt crisis. They're at it again this week, with Athens pressing hard for a new deal.
An Apple Watch may help keep the doctor away
Apple's new watch may give new meaning to: An Apple a day keeps the doctor away.
Tuesday 10 February 2015
7 Must-Have Salesforce Apps and Plugins to Grow Your Sales and Revenue
If you’re looking for ways to make sure your sales hit the ground running this year, you need more than just a great marketing team. You need maximum productivity, impressive reports and smart analytical analysis that doesn’t just drop a pile of data in your lap – but rather gives you the insights to take […]
How Dollar Shave Club Could Shave Costs & Grow Its Business With KISSmetrics
Dollar Shave Club is one of the frontrunners in the new subscription economy that seems to be getting more traction by the month. These businesses offer consumable products delivered to customers’ doors on a recurring subscription. Dollar Shave Club hit it big with their viral video that’s been viewed over 18 million times. After it […]
Zuckerberg says his neighbor is trying to extort him
A man who owned a home behind Mark Zuckerberg's house is suing the Facebook founder for failing to live up to his promises. Zuckerberg's lawyers are calling it extortion.
Monday 9 February 2015
Sony makes deal to bring Spider-Man to Disney's Marvel
The spidey sense of Spider-Man fans everywhere was tingling on Monday night.
Oil at $55 per barrel is here to stay
Waiting for oil prices to go back up to $100 per barrel? Don't waste your time. It ain't gonna happen any time soon, according to a new report.
Greek Finance Minister pledges deep reform after PM rattles markets
The Greek finance minister sought to reassure the world that his leftist government has its hand firmly on the levers of reform after a speech by Greece's new prime minister rattled financial markets Monday.
4 Things You Need to Know Before You Start Recurring Billing
Recurring billing is one of the hottest strategies in digital marketing, especially for SaaS providers. Right now, the trend is spreading faster than a Katy Perry song. Recurring billing — or we can call it the “subscription business model” — is the new black of Internet marketing. SaaS marketers know all about it, but you […]
Netflix is now available in Cuba
Netflix has just come to Cuba -- at least, for those select few living on the Communist island who can access it.
Grammy celebs demand fair pay for musicians
Taylor Swift isn't the only artist who is concerned about the Internet's impact on her paycheck.
MSNBC's Joe Scarborough defends Williams: 'We all make bad mistakes'
Quoting from scripture and stating that others in the TV business have made far more damaging mistakes, Joe Scarborough launched a forceful defense of his colleague Brian Williams on Monday morning.
Sunday 8 February 2015
NBC's bid for the truth on Brian Williams led by veteran 'digger'
After dinner on Friday night, the phone rang at Don Helus' home in Alabama.
Saturday 7 February 2015
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