2015 – The Year of the Stock Portfolio in PPC Marketing

Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of sorts and we have to keep up with all of the changes if we want our clients to succeed in today’s world. In this article, I will take a “deeper dive” into why it is so important to have a “stock portfolio” approach mindset.   Where are all the Fish in 2015? Remember the old saying “Fish where the Fish are”?, well that is an understatement these days. Today, there are many different oceans, lakes and ponds that ...