Thursday 30 April 2015
Tesla's new product is a battery for your home
Tesla has unveiled a suite of new energy products, including a wall-mounted battery that will be sold for use in consumers' homes.
Decoding the Top 4 Digital Visitors and Turning Them into Shoppers (Infographic)
Brick-and-mortar stores have one big advantage. When a visitor walks in, salespeople know if the person wants to buy or not. Salespeople are adept at judging such intentions. So, based on their judgment, they approach the visitor with an appropriate pitch to close a sale. Having an ecommerce, or virtual store, is a total game […]
45 Baltimore CVS workers are still getting paid after riots shut down stores
Forty-five Baltimore CVS workers who saw their stores burned down in the riots earlier this week are still getting paid.
10 Common Pitfalls of Product Launches and How to Avoid Them
You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those […]
The Marvel Marathon: 27 hours of 'Ultron,' 'Iron Man,' and super fans
The Avengers have taken on evil extra-terrestrials and menacing robots, but even Earth's Mightiest Heroes may have had a tough time surviving the Ultimate Marvel Marathon.
Apple and IBM are making special iPads for seniors
Two of the biggest tech companies in world have joined forces to help improve the lives of seniors -- with iPads.
Wednesday 29 April 2015
Roubini: Baltimore riots are a symptom of income inequality
The riots in Baltimore this week may have been triggered by the death of Freddie Gray, but their roots are found in the widening gap between America's rich and poor.
How to Leverage Your Product to Discover New Growth Channels
If you’ve done any research on how to grow a tech business, you’ve probably come across a guy named Ryan Fujiu. He has led growth at both about.me and Lyft. Recently, he gave a talk at the 500DISTRO conference, where he discussed how to use product to grow through existing channels and find new ones. […]
Tesla battery to save consumers 25% on electric bills
Tesla's home battery could save consumers serious cash.
Don't expect a Fed rate hike soon
The Federal Reserve's liftoff party looks like it's probably not coming until September or later this year.
Why The Customers Who Don’t Convert Are Immensely Important
I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on. While brand fans like us may […]
Charlie Hebdo cartoonist: I'm done drawing Mohammed
Charlie Hedbo cartoonist Renald Luzier says he will no longer draw the Prophet Mohammed, an offense to some Muslims that is believed to have triggered a massacre at the French magazine.
Tuesday 28 April 2015
Boone Pickens to Texas: Don't panic. Oil is going higher
T. Boone Pickens knows better than almost anyone just how much the oil industry means to Texas.
Twitter earnings leaked ... on Twitter. Stock tanks 20%
Twitter's latest quarterly results came out earlier than expected after someone on Twitter (naturally) leaked them.
How You Can Build an Email Marketing List as Quickly as Possible
According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever. The question […]
What do employees want most? R-E-S-P-E-C-T
Even if you're pulling down a fat paycheck, if you're earning it at a place where you're treated like dirt, chances are you'll want out.
Sell in May and go away? 3 charts show that's dumb
It's the end of April. You know what that means. Time to sell in May and go away. Right?
Where Hillary Clinton is smoking the GOP candidates: Facebook
We used to have to wait until the summer before a presidential election to see all the fun and harsh ads candidates would run.
Monday 27 April 2015
Ph.D students earning a degree in depression
Graduate students are feeling grim about their job prospects.
How to Market to Customers When The Free Trial is Over
The free trial is a common SaaS marketing strategy. According to Totango, 44% of SaaS companies offer a free trial. But the strategy is only as good as how far it gets you — to the end of the free trial. What happens after the free trial? You can’t rely on the free trial alone […]
10 Mistakes Startup Companies Should Avoid in PPC Marketing
Lets face it. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, many times entrepreneurs get “glossy-eyed” when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Too many times, this approach can be a disaster. In this post, I will discuss at least Ten (10) instances where Entrepreneurs need to be careful about what they hear and what they spend their precious money on.
Marketing Conference Intoxication
Don’t get me wrong, Internet Marketing Conferences are a “No-Brainer” to attend whether your a newbie or seasoned professional. However, entrepreneurs that are new to this space can easily feel overwhelmed with everything from SEO, PPC, Landing Pages, Social Media, Pay-Per Call Services, Analytics, Automation, etc…. and that plethora of information often leads to anxiety of what to focus on ...
Nepal earthquake donations: Who's sending what
International aid organizations and foreign governments are scrambling to get much-needed relief to Nepal.
The 4-day workweek is real ... for employees at these companies
Who doesn't want to take Fridays off?
Sunday 26 April 2015
Google exec's girlfriend: He was magical
Magical, brave, eccentric, adventurous -- these are the words friends of Dan Fredinburg used to describe the adventurer killed while hiking Mt. Everest during the Nepal earthquake Saturday.
Saturday 25 April 2015
Volkswagen chairman Ferdinand Piech resigns
The chairman of Volkswagen, Ferdinand Piech, has resigned.
Friday 24 April 2015
The Art of eCommerce Upselling
Let me ask you two questions: is ecommerce a new and better way of doing business? And, is ecommerce better than offline shopping? For many “experts” (such as investors and journalists), it is. However, I disagree. Ecommerce is exactly the same as doing business in the offline world, except it is in the online world […]
Facetune makes your ugliest selfies look beautiful
Facetune is exactly what it sounds like -- a mobile photo-editing app that lets you tweak pictures of your face to your heart's content.
Sorry, Starbucks haters! #RaceTogether hasn't hurt it
Say what you want about the politics of Starbucks CEO Howard Schultz. But there is no denying that he's one of the best business leaders today.
Take a peek inside an Apple Watch
The first Apple Watches are making their way to customers today, and some folks are already tearing them apart, literally.
HSBC: We may quit UK
One of the world's largest banks, HSBC, is considering moving its headquarters out of the U.K. because of tough regulations and uncertainty over the country's future in Europe.
Thursday 23 April 2015
Emerging market stocks are surging. Is it triumph or trickery?
Emerging market stocks are having their moment in the sun.
How a $1.8 million dinosaur skull went from Montana to Hong Kong
As a young man growing up in Montana, Ray Novakovich made a hobby of hunting for fossils and unusual rocks on his family's plot of land.
It's expensive to be poor
Low-income Americans are spending far more than they earn, forcing many to dip into savings, lean on family or go into debt.
Using Storytelling to Engage and Persuade (Infographic)
We all seek out stories every day. We watch TV shows and movies, and we read books and newspapers to get stories. Even songs and advertisements tell stories. There’s no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help […]
Jeni's Ice Cream recalls all products for possible listeria risk
Another ice cream maker pulled all of its products off shelves and halted sales on Thursday because of a potential listeria risk.
Wells Fargo ad to feature a lesbian couple
Wells Fargo bank is coming out with one of its most diverse campaigns to date.
There’s More to Life than Analytics – Why Ignorance of Conceptual Models is Costing You Money
I’m a copywriter on a quest for the most conversions. I sit surrounded by data that my agency uses to raise landing pages high on the search results page. Titanic resources ensure these pages are well optimized with tight-coding, clean links and sheaves of search insight that explain what’s been done and what’s on deck. […]
Wednesday 22 April 2015
Mayweather-Pacquiao ticket sales almost ready -- with knockout prices
Tickets to the Mayweather-Pacquiao fight are finally going on sale, but they are priced so that only financial heavyweights will be able to afford them, one of the fight promoters said Wednesday.
Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate
Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in […]
'Unfriended' is a smart, tech-savvy horror film
'Unfriended' is a smart and fun take on the teen horror film genre, using tech as its main setting and source for action and drama.
Tuesday 21 April 2015
China goes gaga over pole dancing
Scantily-clad dancers execute gravity-defying moves and sexy hip rolls against a backdrop of thumping music and flashing lights. It sounds like a typical nightclub -- except the sun is still out, and the drink of choice is coconut water, not cocktails.
Don’t Do A Redesign! Learn Why Evolution Beats Revolution
For those about to engage in an epic design overhaul to take your product to the next level, I’ve got bad news for you. It’s probably not going to work. The revolutionary, or “out with the old and in with the new,” approach to redesign has been the norm for many years. Websites, in particular, […]
Why 52% of Americans think the Obama economy is good
For the first time since President Obama took office, a significant majority of Americans give the economy two thumbs up.
Sanctions will cost Russia more than $100 billion
Russia is paying a hefty price for supporting the break up of Ukraine -- $106 billion, to be precise.
Jon Stewart's last 'Daily Show': Aug. 6
For a couple of months, there's been haggling inside Comedy Central about precisely when Jon Stewart will depart "The Daily Show."
Monday 20 April 2015
More oil industry pain: Halliburton slashes 9,000 jobs
Lower crude prices are great for consumers, but disastrous for oil industry workers.
Google takes aim at Apple Watch with Android Wear updates
With just four days until the Apple Watch is finally available, Google is reminding the world that it has smart watches too.
Web series 'High Maintenance' gets new life on HBO
HBO picked National Weed Day to announce that it was picking up a web series about a pot dealer.
How Great Startups Build Brands With The Right Words
Your marketing message is often the very first communication between you and a potential customer, which is why it’s so important to nail your first impression. It only takes 50 milliseconds for users to make a judgment about you and your product. It’s your chance to define who you are and what you do. For […]
Why Stephen Colbert says he didn't want to replace Jon Stewart
Even Stephen Colbert didn't want to be the one to replace Jon Stewart on "The Daily Show."
Sunday 19 April 2015
U.S. economy isn't growing fast enough
Here's one matter that Democratic and Republican economists agree on: America's economy could be doing a lot better.
Comcast and Time Warner Cable set to talk with antitrust regulators
Comcast and Time Warner Cable representatives will sit down with government officials this week amid intense scrutiny of their proposed mega-merger and its impact on consumers.
Saturday 18 April 2015
Subscribe to:
Posts (Atom)